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Romeo Y Julieta cigars began in 1875 with the business organization of Alvarez y Garcia creating Cuban cigars just for the local smokers in Havana. It’s incredible but the Romeo Y Julieta cigars were never suppose to be shipped to the world that existed outside of the border of Cuba. Ask yourself though, how long can you keep an amazing thing quiet for years, I mean the bubble had to burst some day.
It was a great man known as “Pepin” who not only took this brand world wide, but also further confirmed that people from Cuban know how to get a product out there. Proving once again if you have passion for what you are doing, than anything is possible. Pepin is also considered on of the greatest overall business men from not just Cuban but in the world. His marketing strategies and passion for Cuban cigars has made him a legend.
Pepin made the Romeo and Julieta Cuban cigar brand one of the most famous cigar brands in the world. His marketing was simple and concise. He understood that his product is full of prestige so he went straight to the big dogs. He went to England and started pushing it towards the elite and the monarchs of that era. Obviously your product has to be great too and soon all the big timers in England fell in love with his personal creation. The Romeo Y Julieta became a part of a person’s lifestyle as it represented creativity, strength and joy.
Do you call your work as your family and your product your little ones? Pepin sure did and treated his product line in the same way. Soon he introduced amazing new models and everyone had a Romeo Y Julieta brand that they could call their own. This beautiful cigar was winning over everyone and with a guy like “Pepin” behind the whole product creation and marketing campaign, people were absolutely loving it.
Presently, the Romeo and Julieta brand pushes Cuban cigars for every occasion and are most preferred by Englishman.It is obviously the Shakespheare syndrome as they call it that makes it the most popular Cuban cigar brand in England and almost the rest of Europe. The Romeo and Julieta brand represents passion and deep love but most importantly, it is one fine Cuban cigar that has captured the world’s heart. All thanks to one great man, Pepin.